By: Len Wasnock
Over the last decade SEO has been pretty much backlink driven. It's been
a war of who can get the most backlinks at the fastest rate. Google's
Panda upgrade to their search engine algorithm has somewhat changed the
backlink dominant strategy of SEO. More than ever, content is truly king
and overzealous backlinking can actually penalize your site's value to
googling resulting in a lower listing in search engine results.
Effective SEO still requires a sound backlinking strategy, but
webmasters must also implement naked links. Web design Tampa. This
article strives to explain the current state of search engine
optimization and the importance of naked links to your SEO strategy.
The Importance of Backlinks
Before diving into the different forms of backlinking, let's first
explain what a backlink is. The Internet consists of links to different
websites. When you log into Facebook every morning, you see links to
youtube videos, links to popular celebrity blogs, and links to Internet
stores. A link is simply a clickable link to a website. Google uses the
amount of backlinks a site has to determine the usefulness of a website.
The more useful Google rates the site, the more likely it is to be
listed on the front page of google. It is this logic that leads website
owners to spend day and night creating backlinks.
Anchor Text & Naked Links
The most common and popular way to create backlinks is to use anchor
text. Anchor text is a backlink that is masked by text, normally a
keyword that once clicked transfers a user to a specific test. Perhaps
you have seen this text underlined or blue text that is clickable --
that is anchor text. It is the most popular form of backlinking because
it can be tied to specific keywords that are often searched. Web design
Tampa Naked Links are links that are simply a websites URL. An example
of naked text is http://www.google.com which is the direct link to
google.
The Emerging Importance of Naked Links
As
mentioned in the opening paragraph, Google has changed how it ranks
sites. Overzealous backlinking via anchored text is now punished, naked
links and high quality content are now king. Naked links are important
because 100% of organic whitehat natural backlinks are naked links made
by non-technical people. Web design Tampa. When a friend shares a
website with you, he doesn't masked the sites URL with anchor text. He
sends the direct link. Naked links also are great for branding a
website. A naked link is easier to remember than clicking on anchor
text.
How To Use Naked Links
Naked links are best used
with high quality content. I'm sure that most SEO guys are use to
spamming links all over the Internet and with that kind of backlinking
it is wise to cloak your URL with text. High quality content backlinking
doesn't need to hide under anchor text. Web design Tampa. You can use
the same keywords and drop your naked link. Naked Links + High Quality
Content is the best way to go and it establishes you an expert.
Google has changed, and so should you.
custom web design & SEO http://www.websitedzyn.com/
Article Source:
http://www.articlebiz.com/article/1051547300-1-what-is-the-best-way-to-use-naked-links/
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