By: Denor Linen
A type of application that often pulls much of its data from the
organization’s data warehouse is customer relationship management (CRM).
A CRM system attempts to provide an integrated approach to all aspects
of interaction a company has with its customers, including marketing,
sales, and support. The goal of a CRM system is to use technology to
forge a strong relationship between a business and its customers. To
look at CRM in another way, the business is seeking to better manage its
own enterprise around customer behaviors.
A variety of software
packages have been created to manage customer relationships, most based
on capturing, updating, and utilizing extensive profiles of individual
customers. These profiles are often stored in a data warehouse, and data
mining is used to extract relevant information about the firm’s
customers. Furthermore, customer profiles are made available online to
all those in the company who might interact with a customer. In
addition, Web-based frontends have been created so that a customer can
interact with the company online to obtain information about products
and services offered by the company, to place an order, to check on the
status of an existing order, to seek answers from a knowledge base, or
to request service.
CRM software packages enable organizations
to market to, sell to, and service customers across multiple channels,
including the Web, call centers, field representatives, business
partners, and retail and dealer networks.
The capabilities of CRM
tools can further be increased by hosting it on our own hosted platform
or by getting service with any application hosting provider. Hosted CRM
helps us to have access from anywhere and anytime, that ultimately
becomes very productive if we have frequently traveling employees. CRM
hosting also works perfectly with a business that is spreaded in the
form of many branches located at different physical locations. If we
host our CRM using by any service provider, we get unlimited free
technical support. Hosting provider also takes care of different IT
aspects like: daily data backup, security, updates, installation and
uninstallation, upgrades and technical supports.
Hosting
providers use cloud computing to deliver hosted CRM software. Cloud
computing increases the performance to have a fast infrastructure
resources. Cloud based CRMs are even cheaper than the locally setup CRM
tools. We can further derive our hosted CRM platform setup to host our
other software or associated tools. This way, we can get a combined
setup for our entire office needs and that is accessible from anywhere
and using any device like: PC, MAC, notebook and smartphones.
Denor Linen is an IT analyst, working with SageNext Infotech. SageNext Infotech is a leading QuickBooks hosting provider along with dealing in all kinds of tax and accounting application hosting. SageNext avails the cheapest QuickBooks cloud by offering the excellent service.
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