By: Jim Valicenti
A large number of people have started to promote list building
strategies recently as it has been demonstrated to be a very effective
method of advertising to a targeted audience. While some of the methods
are overly complicated and others don't seem to work at all, there are a
few very simple methods which you can use in order to build yourself a
list of potential clients.
On-Site List Building Strategies That Work
To
start things off, one of the most popular methods of list building
consists of creating a squeeze page, otherwise known as a landing page.
This is a page which was designed for the simple purpose of obtaining
the contact information of anyone who visits the website. Naturally, you
will need to offer something in exchange on your end and few things get
people's attention like some type of free mini-course or exclusive
report. To reiterate, by creating a squeeze page and offering people
useful information for free you can easily start building your list,
although keep in mind that your results will only be as good as your
traffic.
Another interesting method which you can easily
implement consists of placing the subscription box at strategic places
on your website. It is recommended that you place one at the beginning
of every post for two reasons. First of all, people won't feel compelled
to click something which is located below what interests them. Second
of all, if they aren't going to click the box the first time, they will
have a second chance as most people will go back up to press the "back"
button on their browser. It may not sound like much, but it can
definitely make a difference.
Off-Site List Building Strategies That Work
As
was mentioned earlier, the results you will get from a list building
strategy will only be as good as your traffic, meaning that in order to
increase your subscription rates you will need to tap into some new
sources. There are many ways to widen your reach, such as making forum
posts, comments, guest posts and submissions to article directories.
Keep in mind though that these methods will take a bit of time to come
into effect, although it should be noted that they are free.
One
of the most important factors when it comes to determining whether or
not people are going to subscribe to the list is how much they trust
what you have to say. If you can manage to display yourself as a
reliable authority in your niche, chances are people will be much more
receptive to anything you have to offer them. An excellent way to build
up your credibility is to invite an expert for an interview to answer
some questions related to the needs of your readers. Also, you could try
run a webinar, although that will take some time and practice before
you are ready.
Keeping your Subscribers Happy
After you
have a list of subscribers it is important to keep periodically reaching
out to them with new offers and information. Keep sending them free
goodies from time to time, but make sure they will actually be useful to
them; if you will keep sending irrelevant and poorly designed products
most people will simply unsubscribe and ignore any future offers from
you. As a matter of fact, considering that the amount of people who will
be subscribing to your list will slowly start to drop down, keeping
your subscribers happy may very well be the most important of all list
building strategies.
Jim Valicenti, is an online affiliate marketer, active martial
artist, and social media follower. He is a believer of life and all it
has to offer. Feel free to visit Jim's Website at http://ListBuildingAdvice.info to learn more about list building techniques and the different strategies needed to help you build your list!
Article Source: http://www.ArticleBiz.com
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