CPA Site Advertising: Blog a Path to Success

By: Brian Oconnell

Prospects will always make a first impression of an accounting practice. This often comes from their online presence. This offers a large chance to not only create solid CPA websites that appeal to the eye, but that also offer good information about the services the practice provides, calling leads to action and converting them into clients. A solid way to do this is to add a blog. Adding a blog can be very beneficial.


In the modern online world, blogging has become increasingly important, allowing people to share their personal thoughts and businesses to showcase their professional expertise. Well-written blogs on CPA websites allow potential clients to get to know the firm, present its accountants as easily accessible to current clients, and establish the practice as a subject matter expert in the field of accounting.

There are several strategies to consider while creating and maintaining professional blogs on CPA websites.

Creating a website blog makes a firm its own publisher. It means the firm will be creating its own content. Posting to a CPA blog often so that the blog stays fresh is important. It is also important that an accounting firm doesn't just try to sell services in its blog, because readers will lose interest. The blog should offer something of value. Accountant website blogs should be clear, concise and contain good grammar, while sharing accounting expertise with readers.

The field of accounting is relevant to anyone who pays taxes, so firms should try to set themselves apart from the competition. Successful CPA blogs offer readers a chance to educate themselves. A solid strategy is blog posts with tax filing tips and current information about tax law. Most importantly, accounting blogs need to offer readers something of value. This makes sure they will want to return. A CPA blog should also list what services the firm provides, and offer to provide the answers to any questions readers may have. This type of interactivity creates a loyal reader base.

Accounting practices need to share their blogs with others in their professional networks and in their fields. It is important that they promote their blogs on their CPA websites and print the names on their business cards. The more popular CPA blogs become, the more search engine authority they earn. This drives traffic to the blogs and brings more leads.

A critical part of keeping successful CPA blogs is that the authors should keep current with what interests readers. Authors should ask their readers what their concerns are. Another great strategy is conducting surveys. Surveys should offer a few topics to see if they spark interest. It is also a good idea to provide an open-ended response to see what readers have to say without being prompted.

Blogging is a tremendous opportunity to boost search engine rankings for modern CPA websites. Each posting that is generated is a brand-new chance for search engine ranking. Writing CPA blogs that bring frequent visitors is the key. Accounting practices benefit by having their brand visible to leads and current customers. It also offers good content to the search engines to raise listings.

Brian O'Connell is the CEO and founder of CPA Site Solutions, one of the country's leading firms oriented exclusively to designing good quality CPA websites. His firm currently provides websites for more than 4000 CPA, accounting, and bookkeeping firms.
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